“Innovation by Design: Innovation Management Systems for Global Impact, is a beacon for anyone navigating the complex waters of modern innovation. It’s an invitation to explore, to learn, and to innovate with purpose.

My favorite thing about this book is also my favorite thing about the best stories. It’s in the idea that innovation isn’t just the leap we make from a horse to an automobile or an automobile to a rocket ship. Sure, that’s all radical innovation. But those aren’t my favorite stories. My favorites stories are inside the moments where the caterpillar finds the right tree to roost in, or whether the teacher breaks through to the one student who will one day become our intrepid astronaut.

Because, as you’ll read in the book’s pages, innovation is possible in every moment. It’s in your every day, waiting to be uncovered. It’s more than moonshots: it’s waiting in what may seem mundane. It’s more than grandiose; it’s granular, too. The stories we all love of overcoming insurmountable odds and obstacles and moving from challenge to great change, well, these are all stories of the thousands of steps from horses to cars to rockets to moon landings.

All our lives are composed of everyday moments. That’s stellar, or maybe interstellar news, because it means we are ripe for taking our next steps. And it’s the next steps that are always the most innovative. As you step into the insights contained in this book, remember that every moonshot moment was composed of moments exactly like the one where you are right now.

May your journey with Innovation360 embolden you, as it has me, to co-create what’s next together.”

— Jack Roberts, Hollywood Storyteller & Parsons Professor, Colorado Springs, USA

Innovative concepts are like living organisms—they require energy and resources to survive. Innovation can only thrive when it emerges from an organization committed to the growth and sustainability of the enterprise. Instead of thinking of cultivating an innovation in isolation, organizations are more successful when they generate a cluster of innovations, manage them side-by-side, and evaluate how they interact as a portfolio of initiatives. Volume 5, the final volume in this detailed reference series, tackles the changing role of strategy, leadership, transformation, sustainability, and how to manage a balanced portfolio of strategic initiatives.

Innovation360 founder Magnus Penker has counseled countless enterprises on making innovation profitable, executing digitization, and responding to the global implications of new business models. While devoting time to helping others, he successfully launched 10 start-ups and turned around more than 30 businesses throughout Europe. Penker and his colleagues bring their collective wisdom and contemporary examples from well-known corporations to this thought-provoking and game-changing approach to innovation.

“In our degree programme, we aim to give leaders the tools and know-how to innovate and transform their companies & industries.  This book is an excellent resource to understand the external influences and internal abilities to do so.”

– Melissa Rancourt, Academic Director of Global Executive Master Degree on Strategic Design & Management at Parsons School of Design.

“This book discusses the critical role that people and organization have in making innovation happen. The text is nicely organized, and it aligns well the emerging ISO/CD 50501 standard/guidance for innovation management.”

– John Saiz, Principal Industrial Fellow at the Univ. of Cambridge and former CTO of NASA JSC.