The world is changing at an unprecedented rate, entire industries are disappearing or evolving, and the planet itself is facing life-threatening challenges on the grandest scale. Change is happening, whether we like it or not.

Even if your company is doing well today, how can you prepare for sudden shifts and unimaginable risks on the road ahead? How can you plan so that you don’t just manage change, but also drive transformation—and sustainable, future-proof growth?

Magnus Penker, serial entrepreneur and Sweden’s “Most Innovative CEO” has the answers. Magnus has worked with companies across the world, from entrepreneurial scale-ups and unicorns, to Global 500’s, to help them reinvent their value propositions, optimize their operations, and scale-up winning ideas. Along the way, he has seen a few disasters as well, which serve as cautionary tales,

Here are a host of stories from a life of frontlines of business rescue, including his analysis of famous business disasters and personal experiences in saving companies on the verge of collapse. With his one-of-a-kind mix of humor, science and practical insights, Magnus Penker explains how to make continuous innovation work in the real world – and how to play bold to win the game.

Wow! Everything that Magnus says is somewhat contrary to our official positions on successful innovation.  I had to read his book.  I am glad that I have.  His book has a freshness of ideas and a wonderful style of writing and content. Magnus has written previous books on innovation in a more formal style.  But this book amounts to sitting down and listening about the logical and emotional work that goes into successful innovation.

– Philip Kotler, Dec 2020