The other day I spoke to Hans Rosling, professor in global health and advisor to the world’s leaders. He gave me he gave me a very tangible advice on how to establish a business in Africa as I was writing a trendwatch about Africa together with my college and friend Maria Sporre: “Find a missionary’s son who you can work with, listen carefully and stay place to understand the culture.” If you are intressted in the full trendwatxh please visit