As we speak there is a new trend rising providing us with opportunities or threats, depending on what side of the fence you are mentally located. Let’s first back the tape a bit. Take a moment and ask yourself “why are people launching apps on Android and iTunes in numbers close to impossible to believe”?
- Is it to give away apps for free making the world a better place?
- To earn money?
- To be seen and confirmed?
I think it is because it is possible, and the evolution takes care of the rest. But the most intressting is the consequence. The platforms used, Android and iTunes, are in practical terms nothing else that innovation frameworks moving Apples and Googles R&D departments to be carried out by their customers. For free. And the good part is that due to the number of downloads a self-correcting (evolutionary) process promote the best and strongest innovations at the same time as it is prototyped, tested, refined and commercialized. Actually, it is a perfect innovation process driven from outside and in – to no cost except from the platform. This is Innovation 2.0.
