Now the assignment is closed and results delivered. I maintain status as investor in this fantastic venture. In 2,5 years the assignment has resulted in turning Digital Inn from a €30 M reseller with losses into Scandinavia’s #1 onsite and ecommerce Apple profitable reseller with an annual €50M sales. Shifted from a traditional retailing strategy to a premium branded multichannel supplier of Apple and its surrounding ecosystem, including the start of a large B2B Apple venture.
Some Highlights:
• Analysed operations; reduced costs; increased profit margins through innovative and strategic work, positioning and assortment work; and optimised inventory and processes.
• Created and executed a turnaround plan that included acquisition, integration and turning around a major competitor.
• Improved gross margins.
• Automated and digitalized sales, marketing, logistics and management systems.
• Introduced an innovative omni-channel approach of selling, supplying and balancing goods in all channels (on and offline).
• Increased stock rotation and reduced stock levels.
For the swedish audience, there is a detailed reportage describing the turn-around. Please read it here.
