Prepare yourself for a voyage into the impossible. I assure you, we will arrive at specific strategies for business growth and profitability, but the road to our destination leads us through the darkest forests of theoretical physics. Don’t be afraid. There are no equations to memorize and no test at the end, but you must understand the logic behind hypothesis-based innovation to guide you in designing your own.
Otherwise, you might end up taking advice from experts, without testing whether their reasoning is sound. Bad advice from people who call themselves experts is really the worst thing in the world for your business.
Never take the advice of experts, not even me, without testing it for yourself. Test, experiment and learn.
In the quest to test if your reasoning is sound and your results are valid, the Universal Undo Button will be your greatest ally. My new paper shows you how to create one, download it here!
