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Everyone would agree that innovation is valuable and necessary, but how does innovation happen? Innovation is not a goal to strive for or a simple metric to benchmark against, rather, it is a complex system, designed to function in a dynamic, unpredictable environment. While innovation requires methodology to succeed, it is not a formula. Successes cannot be transplanted from one context to another. A strategy can only be designed after a careful evaluation of what makes an organization unique, requiring an analysis that is both qualitative and quantitative to uncover the right insights. Once an innovation project begins, things move fast, so having the correct framework to make decisions is key. This 60-minute introduction to Magus Penker’s Innovation Management will guide you through the proven methodology used by global companies, scale-ups and unicorns all over the world to push the bounds of the possible and achieve remarkable, market-tested results.